Boehringer Ingelheim Vetmedica: Still Rockin' On

Credits & Description:

Titile: Still Rockin' On
Agency: Ogilvy Commonhealth Australia
Brand: Boehringer Ingleheim
Country: Australia
Advertising Agency: Ogilvy Commonhealth Australia, Sydney
Entrant Company: Ogilvy Commonhealth Australia, Sydney
Media Agency: Ogilvy Commonhealth Australia, Sydney
Pr Agency: Ogilvy Commonhealth Australia, Sydney
Production Company: Ogilvy Commonhealth Australia, Sydney
Senior Business Manager: Sinead Bushell (Ogilvy Commonhealth)
Senior Art Director: Michael Zivkovic (Ogilvy Commonhealth)
Creative Director: Toby Pickford (Ogilvy Commonhealth)
Illustrator: Max Thompson (International Rescue)
Copywriter: Helene Mann (Ogilvy Commonhealth)
Brief with projected outcomes:
Australian Veterinary Regulations (APVMA) prohibit the advertising of animal prescription products to consumers. Communications can be made directly to veterinary professionals only. Raising awareness of the disease area to consumers is permitted, accompanied by a message to seek advice from a vet.
Audience:
Australian and New Zealand veterinarians and vet nurses who have had a Boehringer Ingelheim representative sell the Metacam message for many years. Dog and cat owners who treat their pets as one of the family. They are influenced by what they hear and see at the vets and shared online.