Boko Halal Print Mortar & Pestle by Noah's Ark Lagos

Mortar & Pestle
The Print Ad titled Mortar & Pestle was done by Noah's Ark Lagos advertising agency for Boko Halal in Nigeria. It was released in May 2015.
Advertising campaign for Boko Halal

Boko Halal: Mortar & Pestle

Brand
Boko Halal
Media
Print
Released
May 2015
Posted
May 2015
Market
Nigeria
Industry
Charities, Foundations, Volunteers, Human Rights
Agency
Noah's Ark Lagos
Executive Creative Director
Lanre Adisa
Executive Creative Director
Abolaji Alausa
Art Director
Stephen Amusan
Art Director
Damola Shonubi
Copywriter
Elizabeth Oghale Ughoro
Art Director
Olumaiye Aladeniji

Credits & Description:

Advertised brand: Boko Halal
Advert title(s): Mortar & Pestle, Grinding Stone
Headline and copy text:
The more days gone, the more they get used to it
Don't make them feel at home with danger
Advertising Agency: Noah's Ark, Lagos, Nigeria
Agency website: http://www.noahsark.com.ng
Executive Creative Director: Lanre Adisa/Abolaji Alausa
Art Director: Damola Shonubi/Olumaiye Aladeniji/Stephen Amusan
Copywriter: Elizabeth Oghale Ughoro
Published: May 2015
Short rationale:
365 days ago, over 250 school girls were kidnapped by Boko Haram, the deadly Islamist terrorists who proclaim that Western education is forbidden. Despite the hashtag activism and global buzz, the girls are still under captivity. Boko Halal, a guerrilla styled collective that advocates that book is virtuous, uses this campaign to remind us about the harsh reality of Stockholm syndrome, and how danger might be routine to them by now.