Bornier: Hortense

Credits & Description:

A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of this posters campaign.
We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. 
Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs. We’ve helped changing that, raising quick awareness thanks to the surprising visuals. 
Media: Print
Category: Food
Client: Al-Namura/ Bornier
Agency: McCann Prague
Country: Czech Republic
Chief Creative Officer: Razvan Capanescu
Group CD / Copywriter: Jan Benda
Group CD / Art Director: Joseph Martin
Agency Producer: Dagmar Flimmelová
Client Services Director: Martina Hejdová
DTP: Benjamin Mulderer