Boundary Road Brewery (BRB): 1946 Pilsner

Credits & Description:

Category: Drinks, alcoholic
Brand: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
The Duncan family have brewing beer in Nelson for almost 160 years under the Founders name. With the brewery now in the hands of the newest generation, Matt and Callum, and with distribution through Boundary Road Brewery, Founders needed to reinvent themselves.

With the help of Barnes Catmur & Friends, the boys relaunched with a new look and an integrated campaign celebrating 159 years of brewing.

Billboards featuring the new designs illustrated by Chris Slane are up around New Zealand.

Beer lovers also had chance to be adopted by the Founders Family and become part of NZ brewing history. So as to not disgrace the family name, potential adoptees were put through a series of online challenges, like âBeard-O-Warâ. Successful adoptees received official papers and the chance to inherit beer from the family fridge, or a personal brewery.

To join the Founders family visit foundersbrewery.co.nz.
Category: Drinks, alcoholic
URL: http://www.foundersbrewery.co.nz
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Rob Cook
Creative: melissa turkington
Creative: Tim Huse
Creative: Brad Stratton
Head of Art: Crispin Schuberth
Group Account Director: Luke Farmer
Head of Digital: Greg Elisara
Account manager: Nicholas Gallagher
Senior Account Director: Meredith Maclean
Media Director: Katrina Reinsfield
Media Planner: Beena Dhanji
Client:
General Marketing Manager: Adam Maxwell
Marketing Manager Beer: Ben Shaw