Boundary Road Brewery (BRB): Beer Census

Credits & Description:

Every few years, the Government unleashes a census on the unsuspecting public of New Zealand. They ask all about your name, ethnicities and favourite brand of wallpaper adhesive, but sadly they never ask the questions that matter. Boundary Road Brewery sought to correct this oversight, so through their agency Barnes, Catmur & Friends they commissioned the country's first Beer Census. Through print and online, people were asked to give their opinions on all things beer, because their views matter. Not a lot, but definitely a bit.
Category: Drinks, alcoholic
URL: http://www.beercensus.co.nz
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Digital creative: Dylan Scott
Head of Digital: Greg Elisara
Group Account Director: Luke Farmer
Studio: Alison Curtis
Senior Account Manager: Nicholas Gallagher
Media:
Media Director: Monica Wales
Media Buyer: Tara Pilisi
Client:
General Marketing Manager: Adam Maxwell
Marketing Manager: Ben Shaw