Media: Print
Brand: Braz Pizzaria
Agency: Ampfy
Geo: Brazil
Advertising Agency: Ampfy, Sao Paulo, Brazil
Chief Creative Officer: Fred Siqueira
Associate Creative Director: Will Ferrari
Art Director: Alexandre Nascimento
Copywriter: Udo Nery
Illustrator: Villas
Published: June 2017
Description:
Braz is one of the most traditional pizza places in Brazil and it conquered international recognition when it was elected one of the 10 best pizza places in the world. In 2017, when they celebrates its 20th Anniversary, Braz decided to air its first digital campaign. To mark this new moment of the brand, we created an innovative digital campaign using only handcrafted illustrations. Dozens of images were created in partnership with the award-winning illustrator Villas. Works made like they made their pizzas, with love.
Passion is like our oven, it reaches 450 celsius degrees.