UNICEF (United Nations International Children’s Emergency Fund) Print ROUND by Y&R Beijing

ROUND
The Print Ad titled ROUND was done by Y&R Beijing advertising agency for subbrand: BREAST IS BEST (brand: UNICEF (United Nations International Children’s Emergency Fund)) in China. It was released in Apr 2013.
Advertising campaign for UNICEF (United Nations International Children’s Emergency Fund)

UNICEF (United Nations International Children’s Emergency Fund): ROUND

Brand
BREAST IS BEST  (UNICEF (United Nations International Children’s Emergency Fund))
Media
Print
Released
April 2013
Posted
April 2013
Market
China
Industry
Charities, Foundations, Volunteers, Against Cancer, Human Rights
Agency
Y&R Beijing
Art Director
Ronnie Wu
Art Director
Kweichee Lam
Creative Director
Chen Lei
Art Director
Nils Andersson
Copywriter
Donghai Liu
Copywriter
Gao Han
Art Director
Chen Mo
Art Director
Jianjun Geng
Account Supervisor
Charles Sampson

Awards:

Cannes Lions 2013
Outdoor LionsBillboards & Street Furniture; Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness MessagesBronze

Credits & Description:

Type of entry: Billboards & Street Furniture
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: UNICEF CHINA
Product/Service: BREAST IS BEST
Agency: Y&R BEIJING, CHINA
Executive Creative Director: Nils Andersson
Creative Director: Ronnie Wu/Donghai Liu/Chen Lei
Copywriter: Donghai Liu/Gao Han/Nils Andersson
Art Director: Chen Mo/Jianjun Geng/Ronnie Wu/Nils Andersson
Account Supervisor: Charles Sampson
Other Credits: Designer: Chen Mo/Jianjun Geng
Published: April 2013