Noah's Ark Creative Academy: Name of Change

Credits & Description:

Advertised brand: #BringBackOurGirls
Brand: Noahs Ark
Agency: Noahs Ark
Category: Charities & appeals
Advert Title: Change of Name
Advertising Agency: Noah's Ark Lagos, Nigeria
Chief Creative Officer: Lanre Adisa
Creative Director: Abolaji Alausa
Associate Creative Director: Babatunde Adebola, Yemi Arawore
Deputy Creative Director: Dele Ariyo
Art Director: Damola Adedamola
Copywriter: Babatunde Adebola
Illustrator: Solomona Osafile
Published: 27th April 2014
Short rationale (optional):
Concept:
Using the classified section of a national newspaper, each staff of Noah's Ark, on children’s day, changed his/her name to the names of each of the girls kidnapped by Boko Haram terrorists while asking the global influencers to kindly take note.
Tagline: Today we bear your name. Today we feel your pains. Today we call for your release.