British Army Print Better You by Karmarama London
The Print Ad titled Better You
was done by Karmarama London advertising agency for British Army in United Kingdom. It was released in Jan 2016.
British Army: Better You
Brand
Media
Released
January 2016
Posted
January 2016
Market
Industry
Production Agency
Director
Agency
Credits & Description:
Title: Better You
Project Name: Army Recruitment Campaign 2016
Brand: British Army
Media: Print
Category: Public interest
Brief (one line brief): Recruit more soldiers, challenge stereotypes and broaden ithe Army’s appeal to more young people.
Client Name: General Chris Tickell
Client Job title: General Officer Commanding, Army Recruiting and Training Division
Creative Agency: Karmarama
Creative team: Nik Studzinski & Adam Kean
Planner (Creative Agency): Flora Proudlock
Account Director (Creative Agency): Charlotte Hodgson
Agency Producer: James Faupel
Content Production Credits
Production Agency: Kream
Director: Ed Rosie
Audio: Jungle
Grading: Smoke and Mirrors