British Army Print Normal Days by WCRS

Normal Days
The Print Ad titled Normal Days was done by WCRS advertising agency for British Army in United Kingdom. It was released in Jan 2015.
Advertising campaign for British Army

British Army: Normal Days

Brand
British Army
Media
Print
Released
January 2015
Posted
January 2015
Market
United Kingdom
Industry
Recruiting, Government & Other Authorities
Agency
WCRS
Creative
Dan Gorlov
Creative Director
Paul Snoxell
Creative
Julia Taylor-Bigg
Production Agency
The Engine Group

Awards:

Circle Awards 2015
Press CraftBest Art Direction* - CampaignBronze
Press CraftBest Photography* - CampaignBronze
Charity + Public ServiceBest Charity/Public Service Press - CampaignBronze

Credits & Description:

Agency: Wcrs
Brand: The British Army
Advertising Agency: Engine (Wcrs And Paa)
Production Company: Engine
Creative Director: Paul Snoxell
Creatives: Dan Gorlov, Julia Taylor
Designer(s): Tomek Drozdowski
Producer(s): Rose Percy
Description (in 100 Words Or Fewer): The Army Fights More Than Wars. They Also Battle Disasters And Disease. They Hold The Peace And Protect People Around The World, Returning Normal Days To Places Torn Apart By Tragic Events.
This Campaign Sought To Tell The Public About A Side Of The Army They Rarely Hear. In A Departure From Overly-familiar Recruitment Advertising, This Campaign Highlighted Inspiring Army Stories, In Order To Reframe Public Perception Of The Army As A Force For Good In The World.
Featuring Specially Commissioned Photography From Award-winning Photo-journalists, The Ads Directed Readers To Online Documentaries Where The Full Missions Could Be Seen.