British Army: Two Feet

Credits & Description:

Project Name: Army Recruitment Campaign 2016
Brand: British Army
Media: Print
Category: Public interest
Agency: Karmarama
Geo: United Kingdom
Brief (one line brief): Recruit more soldiers, challenge stereotypes and broaden ithe Army’s appeal to more young people.
Client Name: General Chris Tickell
Client Job title: General Officer Commanding, Army Recruiting and Training Division 
Creative Agency: Karmarama
Creative team: Nik Studzinski & Adam Kean
Planner (Creative Agency): Flora Proudlock
Account Director (Creative Agency): Charlotte Hodgson
Agency Producer: James Faupel
Content Production Credits
Production Agency: Kream
Director: Ed Rosie
Audio: Jungle
Grading: Smoke and Mirrors