Romanian Police: Mail

Credits & Description:

Drivers use their mobile phones while driving, as a general rule of the nowadays traffic. Texting messages, browsing social networks or verifying emails are no strange habits among Romanian drivers.
The series depicts undesired results emerging from these bad habits. Using common internet logos such as Facebook and Mail, the scenes emphasize the reasons that led to the traffic accidents depicted. The internet symbols come into view by intersecting architectural and road elements, in the proximal area of the traffic accident.
Media: Print
Category: Public interest
Client: Romanian Police
Agency: Mercury360 Bucharest
Country: Romania
Creative Director: Liviu Turcanu
Art Director: Mihai Tigleanu
Copywriter: Toni Bunaiasu
Art Director: Adrian Ghita
Photographer: Alexandru Dan
Oana Sandru
Published: December 2013