Romanian Police: Motorcycle

Credits & Description:

Increasingly more Romanian drivers use smartphones at the wheel, looking for fun in social media and being distracted by messages and emails. We were asked to communicate in a simple straight forward manner the great dangers they expose themselves and others. And what could be simpler than showing them that mobile phones behind the wheel are the leading cause of distraction and reflect the real dangers they miss.
Category: Health & safety
Advertised brand: Bucharest Traffic Police
Campaign title: Traffic News
Ads titles: Motorcycle
Advertising Agency: Mercury360, Bucharest, Romania
Agency website: http://www.mercury360.ro
Creative Director: Liviu Turcanu
Art Director: Mihai Tigleanu, Adrian Ghita
Copywriter: Toni Bunaiasu
Photography: Alexandru Dan
Additional credits: Ana Maria David
Published: October 2013