Buick Print, Outdoor NO U-TURN by Lowe Profero Shanghai

NO U-TURN
The Print Ad titled NO U-TURN was done by Lowe Profero Shanghai advertising agency for Buick in China. It was released in Jun 2014.
Advertising campaign: HUMAN TRAFFIC SIGN

Buick: NO U-TURN

Brand
Buick
Media
Print, Outdoor
Released
June 2014
Posted
June 2014
Market
China
Industry
Cars
Agency
Lowe Profero Shanghai
Creative Group Head
Kidd Zhang
Creative Group Head
Hans Han
Photographer
Sie-Yang Tan
Producer
Ken Xie
Print Production Manager
Xiaowei Zhu
Production Agency
JT Ideas

Awards:

Cannes Lions, 2014
PRESS LIONSMagazine: PhotographyBronze Lion Campaign
PRESS LIONSMagazine: Public Health & Safety & Public Awareness MessagesGold Lion Campaign
Spikes Asia, 2014
OutdoorINDOOR POSTER: PUBLIC SERVICE MESSAGES AND CHARITIESGold Spike
PrintMAGAZINE: PRINT: PUBLIC HEALTH, SAFETY, & AWARENESS MESSAGESGold Spike
Print & Poster CraftPRINT: CRAFT: PRINT/POSTER: ART DIRECTIONBronze Spike
Print & Poster CraftPRINT: CRAFT: PRINT/POSTER: PHOTOGRAPHYBronze Spike
Epica Awards 2014
PrintPublic InterestSilver
London International Awards 2014
PrintArt Direction CampaignGold Winners
PrintPublic Service/Social Welfare CampaignGold Winners
PrintUse of Photography CampaignSilver Winners
Asia Pacific Advertising Festival (AdFest) 2015
PRESS LOTUSBEST OF CORPORATEBronze
OUTDOOR LOTUSBEST OF CORPORATEBronze
OUTDOOR LOTUSBEST OF PUBLIC SERVICESGold
PRINT CRAFT LOTUSART DIRECTIONGold
D&AD Awards 2015
White Pencil - Creativity for GoodAdvertising & Marketing Communications - BrandWhite Pencil
One Show 2015
Print & OutdoorPublic Service - Print / Newspaper or Magazine - CampaignGold Pencil
Print & OutdoorPublic Service - Outdoor / Outdoor - CampaignGold Pencil
The New York Festival, 2015
OutdoorBillboards / Installations / Posters: Products & Services: Corporate Image, Information & RecruitmentSECOND PRIZE AWARD
PrintProducts & Services: Corporate Image, Information & RecruitmentSECOND PRIZE AWARD
Public Service AnnouncementsOutdoor / Posters: Civic & Social EducationFIRST PRIZE AWARD
Public Service AnnouncementsOutdoor / Posters: Civic & Social EducationUNDPI THIRD PRIZE AWARD
ADC Awards, 2015
AdvertisingPoster/Billboard for Advertising - OutdoorSilver
Cresta Awards, 2015
Press(Magazine) - PUBLIC SERVICESGold
Outdoor(Outdoor) - PUBLIC SERVICESGrand Prix

Credits & Description:

Type of entry: Magazine
Category: Public Health & Safety & Public Awareness Messages
Advertiser: SHANGHAI GENERAL MOTORS
Product/Service: BUICK
Agency: LOWE CHINA Shanghai, CHINA

Client: SHANGHAI GENERAL MOTORS
Product: BUICK
Entrant: LOWE CHINA Shanghai, CHINA
4 of 6 Campaign
Type of Entry: Magazine
Type of Entry: Product & Service
Category: Public Health & Safety & Public Awareness Messages
Entrant Company : LOWE CHINA Shanghai, CHINA
Advertising Agency : LOWE CHINA Shanghai, CHINA

Chief Creative Officer: Norman Tan (Lowe China)
Senior Creative Director: Qiang Zeng (Lowe China)
Senior Copywriter: Cherry Wang (Lowe China)
Senior Copywriter: Willow Yang (Lowe China)
Senior Art Director: Zhengjiang Chen (Lowe China)
Creative Group Head: Kidd Zhang (Lowe China)
Creative Group Head: Hans Han (Lowe China)
Head Of Production: Connie Chua (Lowe China)
Print Production Manager: Xiaowei Zhu (Lowe China)
Senior Account Manager: Sue Lu (Lowe China)
Chairman/Ceo: Kitty Lun (Lowe China)
English Copywriter: Jeremy Chia (Lowe Bangkok)
Photographer: Yang Tan (Jt's Ideas Pte Ltd)
Executive Producer: Johnson Tan (Jt's Ideas Shanghai)
Producer: Ken Xie (Jt's Ideas Shanghai)

English Translation of Main Headlines:
SIGNS ARE THERE FOR A REASON.
YANG LI TIAN Hit while crossing the road by a vehicle making an illegal U-turn.