Burger King: Master Burger, 1

Credits & Description:

Client: Burger King
Advertising Agency: Buzzman, Belgium
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard
Art Director: Margaux Hontang
Copywriter: Melvin Berréhouc
Account Director: Xavier Devaux-Landragin
Account Executive: Quentin Seguret
Head of Social Media: Julien Scaglione
Head of PR & Communication: Amélie Juillet
PR & Communication: Manager Paul Renaudineau
Country: Belgium
Published: September 2020
Synopsis:
Close your eyes and imagine the exceptional taste of the new Master Burger from BURGER KING® Belgium with its perfectly flame-grilled patty angus wrapped in a soft bun and carefully seasoned with a melting cheddar cheese and its old mustard and onions mayonnaise. Do you find it perfect? For us, it still lacks one last ingredient: a Michelin star.
That’s why BURGER KING® Belgium and Buzzman have decided to set out to conquer this particular distinction. And who better than the inspectors of the famous “Red Guide” to award it?
In an open letter published in the press, the CEO of the brand Kevin Derycke goes so far as to call out to the inspectors “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don’t have to book three months ahead?”
Finally, a petition published on BURGER KING® social networks and intended for the Michelin Guide has been launched. The campaign has already caught Michelin Guide attention on social media and one Belgian inspector had a taste of the Master Burger.