Burn Support Group: Fires Can Rob Children of Their Toys...

Credits & Description:

Media: Print
Category: Charities & appeals
Client: Burn Support Group
Agency: True
Country: New Zealand
Executive Creative Director: Craig Pethybridge
Creative Director: Ian Sweeney
Creative Director: Dom Antelme
Account Director: Jess Standidge
Photographer: fraser clements
Designer: Tash Vranjes
Head of Design: Matt Heays
Burn Support Group Administrator: Michel Henry
Synopsis:
The Burn Support Group is a New Zealand charity that is committed to preventing burn-related accidents and caring for burn survivors. But like any charity, they need money So we create a series of thought-provoking print ads that don't shy away from showing the severe scars burn survivors have to live with. We used the insight that people have a natural tendency to stare at burn survivors to our advantage. And we made people think about what it means to live with injuries like these – to get their attention and their money.