Butterfinger: DUDE, WHERE'S MY BAR?

Credits & Description:

Category: Games

Advertiser: NESTLÉ

Product/Service: BUTTERFINGER CHOCOLATE BAR

Agency: THRESHOLD INTERACTIVE

Date of First Appearance: Oct 13 2009 12:00AM

Entrant Company: THRESHOLD INTERACTIVE , Culver City, USA

Entry URL: http://thresholdinteractive.com/argl/

Executive Creative Director: John Montgomery (Threshold Interactive)

Executive Vice President, Client Services: Cheristy Bunyan (Threshold Interactive)

Director of Production: Kim Nowak (Threshold Interactive)

Producer: Jesse Trott (Threshold Interactive)

Copywriter: Matt Manson (Threshold Interactive)

Art director: Michael Grgas (Threshold Interactive)



English Synopsis

Threshold created the first CPG Alternative Reality Game (ARG). The ARG leveraged the irreverent humour of Seth Green, to bring new life to the branding message “Nobody’s Gonna Lay A Finger On My Butterfinger”. The ARG began with a video of Green’s onset rant after being allegedly assaulted. A second video showed surveillance footage of Green being mugged. Finally, Seth Green asked fans to recover his vintage Butterfinger. The ARG included 14 original videos, 2 micro-sites, social media and rich media plans, 6 different games unrolling over a 3 week period and ending on Halloween 2009.