CADD Print Yellow by J. Walter Thompson London

Yellow
The Print Ad titled Yellow was done by J. Walter Thompson London advertising agency for CADD in United Kingdom. It was released in Dec 2010.
Advertising campaign: What's the price of a bottle of wine? Don't drink and drive

CADD: Yellow

Brand
CADD
Media
Print
Released
December 2010
Posted
December 2010
Market
United Kingdom
Industry
Traffic safety, Against alcohol
Agency
J. Walter Thompson London
Typographer
Christiano Neves
Executive Creative Director
Russell Ramsey
Account Supervisor
Neil Noronha
Art Director
Bruno Xavier
Photographer
Andy Rudak Photographer

Credits & Description:

Category: Public Health & Safety
Advertiser: CADD
Product/Service: ANTI-DRINK DRIVING
Agency: JWT LONDON
Type Of Ad: Newspaper
Date of First Appearance: Dec 30 2010
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Copywriter: Christiano Neves/Bruno Xavier
Art Director: Christiano Neves/Bruno Xavier
Photographer: Andy Rudak
Typographer: Christiano Neves
Art Buyer: Stuart Heyburn
Account Supervisor: Neil Noronha
Account Manager: Neil Noronha
Planner: Neil Noronha

English Translation of Main Headlines
Having just one drink can increase the chances of road traffic accidents significantly and the personal cost can be way too high.
To dramatically demonstrate this point we created a series of three print ads which recreated road traffic accident scenes made out of shattered glass – the shattered glass from just one bottle per ad.
Targeted at ‘Christmas drinkers’ the ads were produced to go live in the run up to the Christmas period – (a time when cases of drink driving soar) and filled the gap when government advertising expenditure was cut by 75-80% in 2010.