With the release of Game of Throne's new season, Saatchi & Saatchi Dubai, used this opportunity to create a print, to capture both the excitement of the TV series as well as highlight one of the Cadillac Escalades features. The image was posted on Cadillac's social media accounts in the Middle East, which was a success creating buzz amongst fans of the series and the Cadillac brand.
Media: Print
Category: Automotive
Client: Cadillac
Agency: Saatchi & Saatchi Dubai
Country: United Arab Emirates
Chief Creative Officer: komal bedi sohal
Creative Director: Luis Paulo Gatti
Creative Director: Samer Zouehid
Art Director: Alan Hong
Photographer: Alex Burston