Canon: #FirstHugs, 5

Credits & Description:

Client: Canon
Advertising Agency: Happiness Brussels, Belgium
Executive Creative Management: Karen Corrigan
Creative Directors: Geoffrey Hantson
Creatives: Roxane Schneider
Account: Mattias Vermeire
Photographer: Lieve Blancquaert
Production: Dominique Turnbull
Client: Canon
Client Contacts: Bruno Winnen
Published: June, 2020
Country: Belgium
Synopsis:
Hugging. It’s an act we always considered normal. Until it wasn’t anymore. For weeks, we couldn’t hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced we can allow up to 10 people in our bubble. And… it’s ok to hug them.
An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured - in a safe environment - the first hugs between loved ones of all kind. Lovers. Friends. Grandmothers and grandchildren. Brothers and sisters. 

#FirstHugs Captures the First Hugs Between loved Ones After 12 Weeks of Lockdown