Cape Times: Cape Times - Dodo

Credits & Description:

The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people's basic human rights, political and religious freedom, and the environment and protected species.
Category: Publications & media
URL: http://www.aloweprofile.co.za
Client: Cape Times - Independent Newspapers
Agency: Lowe Cape Town
Country: South Africa
Executive Creative Director: Kirk Gainsford
Copywriter: Allistair Morgan
Art Director: Bruce Harris
Published: February 2014