Caran d'Ache: Red

Credits & Description:

Category: Illustration
Advertiser: CARAN D'ACHE
Product/Service: CRAYONS AND PAINT MANUFACTURY
Agency: WIRZ/BBDO
Executive Creative Director: Philipp Skrabal (Wirz/BBDO)
Art Director: Paul Labun (Wirz/BBDO)
Graphic Designer: Katja Schlosser (Wirz/BBDO)
Account Supervisor: Isabelle Jubin (Wirz/BBDO)
Account Manager: Patricia Holend (Wirz/BBDO)
Illustrator: Isabelle Bühler (Wirz/BBDO)
Illustrator: Paul Labun (Wirz / BBDO)
Media placement: Print - Newspaper NZZ - 23. December 2011

Describe the brief from the client
Let it out:

Caran d’Ache is Switzerland’s oldest and largest manufacturer of wooden crayons. Children in the country, as well as their parents and grandparents, know the brand.

Describe the challenges and key objectives
The crayons campaign shown here is a reminder to them all what they love – or used to love – about Caran d’Ache: the sheer joy of creation, which anyone – no matter how advanced their skills – can relate to.

Describe how you arrived at the final design
We wanted to inspire people. Therefore, we simply demonstrated what's inside of a Caran d'Ache crayon.

Give some indication of how successful the outcome was in the market
Since there was no direct, response element included in the ad the only feedback that came in were people asking for posters for their home.