Carex Mini-Storage Print Armstrong by Rethink

Armstrong
The Print Ad titled Armstrong was done by Rethink advertising agency for Carex Mini-Storage in Canada. It was released in Dec 2017.
Advertising campaign for Carex Mini-Storage

Carex Mini-Storage: Armstrong

Brand
Carex Mini-Storage
Media
Print
Released
December 2017
Posted
December 2017
Market
Canada
Industry
Consumer & Public services
Agency
Rethink
Creative Director
Nicolas Quintal
Art Director
Maxime Sauté
Illustrator
Maxime Sauté
Copywriter
Xavier Blais
Copywriter
Olivier Goulet-Lafond

Credits & Description:

Category: Professional Services
Media: Print
Brand: Carex Mini-Storage
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director / Illustrator: Maxime Sauté
Copywriters: Xavier Blais, Olivier Goulet-Lafond
Account Director: Alex Lefebvre
Account Manager: Catherine Blouin-Mainville
Published: December 2017
Synopsis:
Small spaces for your big secrets.
Half-truths, conspiracy theories and flat out lies is now a prominent part of our daily lives. To promote its small storage spaces, Carex echoed to the omnipresent 'fake news', showcasing suspected liars, all hiding the truth away from the public in their safe mini-storage spaces.