Caritas: Clown

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Caritas
Agency: Havas
Geo: Germany
Advertising Agency: Havas Düsseldorf, Germany
Chief Creative Officer Germany: Eric Schoeffler
Chief Creative Officer Düsseldorf: Darren Richardson
Creative Directors: Christoph Damanik, Tobias Rabe
(Senior) Art Director / Junior AD: Melanie Drechsler, Jennifer Rakowski, Klara Rogel
(Senior) Copywriter / Junior CW: Petra Rauschenbach, Sascha Neumann
Account Director: Sofia Panek
Final Artwork: Peter Holzportz
Photography: Stefan Kranefeld
Published: April 2018
Synopsis:
Pictures of war and terror seem common place these days, we scan them with no emotion or feeling, this campaign was created to make you take a second look, and see the really upsetting details within the warzones. You think the clown, ice-cream truck or balloon seller are out of place here. We believe it’s the children.
This campaign was created to make you take a second look, and see the really upsetting details within the warzones.
The absurd in this picture is not the clown
No child should grow up in a war zone