Carling Black Label Print BE THE COACH by Ogilvy Cape Town

BE THE COACH
The Print Ad titled BE THE COACH was done by Ogilvy Cape Town advertising agency for subbrand: Carling Black Label (brand: Carling Black Label) in South Africa. It was released in Jun 2012.
Advertising campaign for Carling Black Label

Carling Black Label: BE THE COACH

Brand
Carling Black Label  (Carling Black Label)
Media
Print
Released
June 2012
Posted
June 2012
Market
South Africa
Industry
Beers and Ciders
Agency
Ogilvy Cape Town
Creative Director
Tommy Le Roux
Executive Creative Director
Chris Gotz
Art Director
Delano Chengan
Copywriter
Logan Broadley
Art Director
Benjamin De Villiers
Creative Director
Jonathan Lang
Copywriter
Yazeed Solomons
Director
Ian Chuter
Director
Stephen Webster
Producer
Bronwyn Henry

Awards:

Cannes Lions 2012
Direct LionsDirect Response Digital: Mobile MarketingBronze
PR LionsBest Use of SponsorshipBronze

Credits & Description:

Type of entry: Use of Direct Marketing
Category: Direct Response Digital: Mobile Marketing
Advertiser: SOUTH AFRICAN BREWERIES
Product/Service: CARLING BLACK LABEL
Agency: OGILVY CAPE TOWN, SOUTH AFRICA
Advertiser SOUTH AFRICAN BREWERIES
Product CARLING BLACK LABEL
Entrant OGILVY CAPE TOWN, SOUTH AFRICA
Type of Entry: Use of Direct Marketing
Category: Direct Response Digital: Mobile Marketing
Title: BE THE COACH
Advertiser/Client:...

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