We recreated the chintz, colored the tissues, innovated in textures. And still have people who asks us why we don't celebrate the launch of black-and-white television. Cedro Textil: 140 years wearing the Brazil.
From chintz to denim, from denim to the future: the history of Brazil's fashion pass through the history of Cedro. Flexile as jeans wear, Cedro always anticipated global trends, invested in textile technology and, through the years, dressed generations and the development of Brazil.
Category: Clothing & footwear
Brand: Cedro Textil
Agency: Reciclo
Country: Brazil
Cedro Textil: 140 years wearing the Brazil.
Category: Clothing & footwear
Client: Cedro Textil
Agency: Reciclo
Country: Brazil
Creative Director: Marcone Procópio
Art Director: Renê Bionor and Marcone Procópio
Copywriter: Aline Layoun
Photographer: Márcio Rodrigues
Published: January 2013