Chevrolet: 2014 Chevrolet Corvette print campaign, 4

Credits & Description:

Still photographer Tim Damon captures the latest incarnation of the 2014 Chevrolet Corvette. The exterior, interior and on-location performance shots were completed for Chevrolet ( through Commonwealth in Detroit). The agency is currently using the photographs for the legendary carâs brochure and various point-of-purchase materials.
Damonâs prowess for shooting both on stage and beyond four walls is chronicled in these breathtaking shots. For the exterior sets shot on stage, Damon used his proprietary hand-built overhead lighting systems to capture what makes a Corvette so special. âI used a more intense style of lighting to capture the carâs sharp sculpted lines. âEven not moving, the Corvette possesses an exciting, unrelenting posture. Itâs what makes Corvette a classic sports car.â
For some of the interior and wide shots, Damon went on location to Circuit of the Americas in Austin, Texas, a tunnel near downtown Los Angeles and areas around scenic Monterey, California. To capture a sense of action, Damon tapped into techniques from shooting car commercials. âI mount my still camera to a car-mounted camera arm,â says Damon. âIt gives me a point of view and dynamic shots you wouldnât achieve any other way.â For several cabin shots, Damon used natural diffused oceanside light to highlight the Corvetteâs driver-oriented cockpit.
Category: Automotive
Client: Chevrolet
Agency: Commonwealth, Detroit
Production: Square Planet Media/Tim Damon Productions
Country: United States of America
Photographer Producer: Michael Jackson
Art Director: K'Kio Hardin
Art Director: Ryan Ganss
Producer: Kristen Regnerus
Photographer: Tim Damon
For Square Planet/Tim Damon Productions; Anthony Dias, Digital Tech, Jack Damon, Camera assistant, Bruce MacDinald, 2nd Camera assistant, and Thad Brown, 3rd Camera assistant.