Chicago Sun Times: Chicago Sun Times

Credits & Description:

Category: Media
Media: Print
Brand: Chicago Sun Times
Agency: Ogilvy
Geo: United States
Advertising Agency: Ogilvy & Mather, Chicago, USA
Creative Director: Joe Sciarrotta
Art Director: Isaac Pagan
Copywriter: Michael Franklin
Published: April 2018
Synopsis:
The Chicago Sun-Times, Chicago's oldest paper, is being transformed and has recently rebranded as "The Hardest Working Paper in America." To signal the reset and compel readers to imagine the city without the paper, they left their most valuable piece of real-estate - the cover itself - blank.
The act is intended to increase digital and overall subscriptions. It is part of a series of efforts the paper will be undertaking as part of their rebranding, and their commitment to elevating the content they provide.
Imagine a Chicago without the Sun-Times