Chicago Tribune: Hot dog

Credits & Description:

In a continuing effort to move beyond print, the Tribune Media Group has launched a blog network, ChicagoNow.com. zig led a marketing blitz for the official launch, which led to a 234% increase in homepage traffic and nearly 50% increase in registered users last week. ChicagoNow is a network of more than 70 blogs on a wide range of topics that reflect Chicagoans’ passions – from politics and sports to fashion and sex. Bloggers include former White Sox pitcher Jack McDowell, Miss Illinois 2009 Ashley Bond, auctioneer Leslie Hindman, socialite Candance Jordan and more. The site offers a unique platform for Chicagoans to weigh in on the city’s hot topics.




Advertising Agency: Zig, USA


Creative Director: Stephen Leps


Art Director: Janay Blazejewski


Copywriters: Geoff Berg, Natalie Taylor


Strategic Planner: Ryan Wilson


Team Leader: Carlie Naftolin


Retoucher: Jeremy Thompson


Studio: Mazen Mansour, William Leung


Print Production: Jen Dark


Music Company: RMW


Music Director: Ted Rosnick


Sound Designer: Tyson Kuteyi