Using shadow to demonstrate an embrace, this campaign from DDB South Africa advertises online counseling for the the global child counseling organisation, Childline. Now children of the digital generation, suffering abuse or difficulty of any kind can find help and comfort from a counsellor instantly, online and never feel alone, as the visual demonstrates.
Media: Print
Category: Charities & appeals
Client: Childline South Africa
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Matthew Berge
Art Director: Assaf Levy
Copywriter: Neil Ross
Illustrator: Wonder Meyer
Retoucher: Karien van Niekerk