Chromax Print Stomach Birds by DDB Cairo

Stomach Birds
The Print Ad titled Stomach Birds was done by DDB Cairo advertising agency for subbrand: Chromax (brand: Chromax) in Egypt. It was released in Jul 2013.
Advertising campaign for Chromax

Chromax: Stomach Birds

Brand
Chromax  (Chromax)
Media
Print
Released
July 2013
Posted
July 2013
Market
Egypt
Industry
Health & Pharmaceutical Products, OTC Medicines (Pain Relievers, Cold & Flu)
Agency
DDB Cairo
Creative Director
Bassem Sabry

Credits & Description:

Media: Print

Category: Pharmaceutical

Agency: DDB

Brand: Chromax

Geo: Africa, Egypt

Silence the birds in your stomach.

Chromax. Helps in decreasing weight.

The brief was to communicate Chromax' main function, which is increasing the fullness feel for the patient. "My stomach birds are humming” is an Egyptian proverb used to express deep hunger. Based on this insight, we developed our concept : “Silence the birds in your stomach”.

Advertising Agency: DDB, Cairo, Egypt

Creative Director: Bassem Sabry

Art Director / Illustrator: Mohamed Gaber

Copywriters: Ramy Badr, Heba El Habashi

Published: June 2013