Cidadania Estudo Pesquisa Informação Ação (Cepia): What's Behind?, 3

Credits & Description:

In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause,Africa, Brasil created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.
Category: Public interest
Brand: Cepia
Media: Print
Advertising Agency: Africa, Sao Paulo, Brazil
Country: Brazil
Chief Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Creative Director: Humberto Fernandez
Creative Director: Rafael Pitanguy
Art Director: Joao Souza
Copywriter: Juliana Uchoa
Assoc Creative Director: Bernardo Romero
Assoc Creative Director: Beto Rogoski
Illustrator: Imagem Boreal