Cinema du Parc Print Blue Velvet by Les Evades

Blue Velvet
The Print Ad titled Blue Velvet was done by Les Evades advertising agency for Cinema du Parc in Canada. It was released in Jul 2017.
Advertising campaign for Cinema du Parc

Cinema du Parc: Blue Velvet

Brand
Cinema du Parc
Media
Print
Released
July 2017
Posted
July 2017
Market
Canada
Industry
Cinemas, Theatres & Concert Halls
Agency
Les Evades
Art Director
Martin Dupuis
Creative Director
Charles Gagnon
Illustrator
Hsiao-Ron Cheng

Credits & Description:

Category: Recreation, Leisure
Media: Outdoor
Brand: Cinema du Parc
Agency: Les Évadés
Geo: Canada
Advertising Agency: Les Évadés, Montréal, Canada
Creative Director: Charles Gagnon
Art Director: Martin Dupuis
Illustrator: Hsiao-Ron Cheng
Published: July 2017
Description:
Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. They recently started midnight screenings. The aim in this new series of posters was to pick three very masculine, macho characters from each film and soften them up with traditional portraiture. Taiwanese illustrator Hsiao-Ron Cheng’s hyper realistic style had the perfect blend of realism and gentleness to create this wanted contrast.
David Lynch's Blue Velvet. 28.29.30 July