Category: Recreation, Leisure
Media: Print
Brand: Cinema du Parc
Agency: Les Évadés
Geo: Canada
Advertising Agency: Les Évadés, Montreal, Canada
Creative Director: Charles Gagnon
Art Director: Martin Dupuis
Copywriter: Nathan O'Brien
Published: December 2016
Description: Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. Real cinema fans can get really obsessive, this campaigned was aimed at them – a playful test to see how well they know their classics.