Cite De L'architecture Et Du Patrimoine Print VILLA SAVOYE by Havas Worldwide Paris

VILLA SAVOYE
The Print Ad titled VILLA SAVOYE was done by Havas Worldwide Paris advertising agency for Cite De L'architecture Et Du Patrimoine in France. It was released in Mar 2011.
Advertising campaign: Come take a closer look at architecture

Cite De L'architecture Et Du Patrimoine: VILLA SAVOYE

Brand
Cite De L'architecture Et Du Patrimoine
Media
Print
Released
March 2011
Posted
March 2011
Market
France
Industry
Culture, Leisure & Sport, Museums & Libraries
Agency
Havas Worldwide Paris
Copywriter
Alain Picard
Art Director
Nicolas Harlamoff
Account Supervisor
Julien Carette Et Benoit Niaudet
Photographer
Denys Vinson

Awards:

Grand Prix de la Communication Exterieure 2011
The Winners-Mention

Credits & Description:

Category: Travel, Transport & Tourism
Advertiser: CITE DE L'ARCHITECTURE ET DU PATRIMOINE
Product/Service: MUSEUM
Agency: EURO RSCG C&O
Chief Creative Officer: Christophe Coffre
Copywriter: Alain Picard
Art Director: Nicolas Harlamoff
Photographer: Denys Vinson
Account Supervisor: Julien Carette
Account Manager: Benoit Niaudet
Account Manager: Benoit Niaudet
English Translation of Main Headlines
This campaign shows that at the Cité de l’Architecture (Museum of Architecture of Paris), the architectural monuments could be looked as pictures fixed to the wall like in traditional museums. Thanks to this museum, the architecture became an art that we could admire like paintings. We choose 3 different monuments in order to show that at the Cité de l’architecture, the general public could see all type of architecture: a 16th century little chapel, a Le Corbusier home, 1930 and the corporate home « Go », 2005.