Citroen Print Bus Shelter by Indigo

Bus Shelter
The Print Ad titled Bus Shelter was done by Indigo advertising agency for subbrand: Citroen C3 (brand: Citroen) in Estonia. It was released in Aug 2003.
Advertising campaign for Citroen

Citroen: Bus Shelter

Brand
Citroen C3  (Citroen)
Media
Print
Released
August 2003
Posted
August 2003
Market
Estonia
Industry
Cars
Agency
Indigo
Art Director
Alar Pikkorainen
Copywriter
Hendrik Alla
Director
Mikk Salu

Awards:

Golden Hammer 2003
The WinnersOutdoor AdsGrand Prix
The WinnersBest use of OutdoorGold

Credits & Description:

Philosophy/Solution
Message: The unique use of bus stop media possibility on the shelters was created due to the cooperation with the creative team and mediaplanner with the mediafirm Unicom.
The possibility to use such kind of solution gave the creative team a new challenge and a new dimension to consider if planning any campaign.
Title: "Bus Shelter"
Agency: Indigo
City: Tallinn
Advertiser: Veho
Brand Name: Citroen
Product Name: C3
Country: Estonia
Creative Director: Hendrik Alla
Art Director: Alar Pikkorainen
Copywriter: Hendrik Alla
Director: Mikk Salu
Graphic Designer: Alar Pikkorainen