Citroen: Citroën Scarves, 2

Credits & Description:

Title of Entry: Citroën Scarves
Brand: Citroën
Product/Service: Citroën Scarves
Client: Citroën
Entrant Company: BETC São Paulo
Creative Agency: BETC São Paulo
Creative Director: Lucas Ribeiro
Creative Director: Alexandre Kazuo
Art Director: Alexandre Kazuo
Art Director: Guilherme Possobon
Art Director: Ligia Fava
Art Director: Juliano Brito
Art Director: Victor Piva
Art Director: Micael Andrade
Copywriter: Lucas Ribeiro
Copywriter: Victor Castelo
Copywriter: Arthur Zambone
Chief Creative Officer: Erh Ray
Account Executive: Marcela Jundurian
Account Manager: Heloisa Figueiredo
ECD: Andrea Siqueira
Strategy: Agatha Kim, Renato Duo, Jaqueline Silva
Media: Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte
Motion: Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim
Audio Production Company: Jamute
Editorial Photography: Thinkers (Rodrigo Maltchique)
Still Photography: Estúdio Genga
Advertiser: Antoine Gaston Breton, Silvia Torrecillas, Helena Costa
Date of Release: 2019-04-30
Notes: To celebrate Citroën's centennial in 2019, we have transformed the most innovative and striking elements of the most historic cars launched over 100 years into handkerchiefs, this fashion element famous for being used by the French. There were 20 kinds of scarves in which each had a unique design and elements. An object of desire perfect for brand lovers and collectors. And a way to make the innovations never go out of style. The project is still being made in partnership with ScarfMe, one of the largest scarves brand in Brazil and also US.
URL Link (optional): https://youtu.be/PpVvjpmKsvU