Category: Automotive
Media: Print
Brand: Citroën
Agency: BNY
Geo: Israel
Advertising Agency: BNY, Tel-Aviv, Israel
Creative Director: Dror Nachumi
Art Director: Daniel Zikry
Copywriter: Assaf Appelboim
Photographer: Roy Miz
Published: July 2018
Synopsis:
When You Know Of The Danger In Advance It's Less Scary.
Citroen C3 with blind-spot monitoring technology that warns from objects in blind spots.
To strengthen the Citroen C3 brand, we have created a campaign that highlights the vehicle's technological advantages in the field of safety.