City of Buenos Aires Print Typewriter by La Comunidad Buenos Aires

Typewriter
The Print Ad titled Typewriter was done by La Comunidad Buenos Aires advertising agency for City of Buenos Aires in Argentina. It was released in Jun 2017.
Advertising campaign for City of Buenos Aires

City of Buenos Aires: Typewriter

Brand
City of Buenos Aires
Media
Print
Released
June 2017
Posted
June 2017
Market
Argentina
Industry
Government & Other Authorities, Traffic safety
Agency
La Comunidad Buenos Aires
Executive Creative Director
Ramiro Raposo
Executive Creative Director
Fernando Sosa
Creative Director
Sebastián Visco
Illustrator
Gabriel Alomar
Art Director
Carlos Quesquén Cortez

Awards:

Cannes Lions 2017
Print And PublishingPrint & Publishing Craft: IllustrationSilver Lion Campaign

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: City of Buenos Aires
Agency: la comunidad
Geo: Argentina
Advertising Agency: La comunidad, Buenos Aires, Argentina
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Director: Sebastián Visco
Art Director: Carlos Quesquén Cortez
Group Account Director: Sebastián Díaz
Account Director: Oriana San Martin
DOP: Ramiro Capisto
Illustrator: Gabriel Alomar
Published: May 2017
Synopsis:
Texting and driving. Ridiculous since 1910.
Entry Summary:
Driving and texting is wrong. Yes, we know it.Thousands of campaigns have tried to raise awareness about it, but actually, it is kind of obvious. 150 years ago, 100 years ago, nowadays, and even in the distant future, driving and texting will always be a bad idea. Well, we are not too sure about the whole distant future thing, we never know what new things will be invented. In a nutshell, driving and texting is obviously not a good idea today or any day.