Club SangueBom: Solidarity Queue [image] 13

Credits & Description:

Agency: Leo Burnett Tailor Made
Client: Clube Sangue Bom (Good Blood Club)
Agency Producer: Celso Groba
Agency Producer: Eduardo Bourroul
Agency Producer: Rita Costa
Agency Producer: Maria Fernanda Moura
Art Director: Felipe Massis
Chief Creative Officer: Marcelo Reis
Copywriter: Rodrigo Mendonça
Creative Director: João Caetano Brasil
Creative Director: Alexandre Pagano
Director: Francisco Porto
Photography Director: Lucas Bugo
Producer: Ricardo Sotelo
Production Company: Edit2
Account Director: Elton Longhi
Account Manager: Mariana Bedeschi
Account Manager: Guilherme Grigol
Account Manager: Anelise Reis
Media Manager: Ana Baraldi
Media Manager: Eder Cortello
Media Manager: João Gomes
To increase the Good Blood Club stocks, by approaching new donors. Many people say they don't donate blood because don't have time. The strategy is to take advantage of the time lost in big lines, so they can contribute.
Volunteers held people’s places in line while they donated. The donation was made in a mobile unit at the place of the exhibition. Liters and liters of blood were donated. And most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.