Coca-cola Print Athletes, Runners by McCann Erickson Geneva, McCann Erickson Hamburg
The Print Ad titled Athletes, Runners
was done by McCann Erickson Geneva, McCann Erickson Hamburg advertising agencies for Coca-cola in Germany. It was released in Nov 2012.
Coca-cola: Athletes, Runners
Brand
Media
Released
November 2012
Posted
November 2012
Market
Industry
Agency
Illustrator
Agency
Awards:
| Epica Awards 2012 | ||
|---|---|---|
| Poster/Outdoor | Drinks | Silver |
| FAB Awards 2013 | ||
| Poster | Non-Alcoholic Drinks | FAB Award |
| One Show 2013 | ||
| One Show | Out Of Home / Billboards - Campaign | Merit |
| Cresta Awards 2013 | ||
| CRAFTS | ART DIRECTION (PRINTED MATERIAL) | BRONZE Winners |
| OUTDOOR | NON-ALCOHOLIC DRINKS | BRONZE Winners |
Credits & Description:
Media: Outdoor
Geo: Germany
Category: Non-alcoholic drinks
Agency: McCann Erickson
Brand: Coca-Cola
Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.
Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn