Coca-cola: Icon of the Century

Credits & Description:

Category: Beverages - Non-Alcoholic
Corporate Name of Client: Coca-Cola Great Britain
Head of Client Services: Guido Rosales
Agency Account Supervisors: Michael Fucks/    Christopher Isenbuerger
Account Manager: Matthias Jannke
Agency: Ogilvy Germany, Frankfurt
Chief Creative Officer: Dr. Stephan Vogel
Creative Director: Dr. Stephan Vogel
Copywriters: Esra Bueyuekdoganay/Taner Ercan
Art Director: Esra Bueyuekdoganay
Graphic Designer: Esra Bueyuekdoganay
Idea/Concept: Esra Bueyuekdoganay
Description of the Project:
Brief:
Create an ad to celebrate the 100th anniversary of the Coca-Cola bottle in a way nobody has seen before.
Idea:
To show the bottle without actually showing it.
Solution:
By deformation of the logo, everybody recognizes the Coca-Cola bottle without actually seeing it.