Coinsquare: Blockchain

Credits & Description:

Client: Coinsquare
Client Name & Title: Cole Diamond, CEO
Agency: The Garden Collective
Creative Director: Shane Ogilvie
Art Directors: Rosalinda Graziano, Paul Riss
Writers: Lindsay Eady, Jason Perdue, Kaidy Wong
Strategy Director: Shari Walczak
Strategist: Sarah Phillips
Project Cultivator: Jessica Lax
Producer: Jen Mete
Production Company: Soft Citizen
Executive Producer: Eva Preger
Line Producer: Andrew Sulliman
Director: The Perlorian Brothers
Director of Photography: Pawel Pogorzelski
Production Designer: Jay Pooley
Editing House: Rooster Post Production
Editor: Michelle Czukar
Transfer Facility: Alter Ego
Colourist: Eric Whip
Online Facility: The Vanity
Online Artist: Naveen Srivastava
Music House: Pirate Group
Music Track Director: Chris Tait
Engineer: Kyle Anderson
Published: April 2018
Synopsis:
New spot from The Garden positions one of Canada’s largest digital currency trading platforms as a safe haven in a world of online scammers.
A series of shady Internet figures are out to fleece unsuspecting victims in a humorous and visually appealing new spot promoting the digital currency trading platform Coinsquare.
Directed by The Perlorian Brothers, the 30-second spot from Toronto-based creative agency The Garden imagines the world of digital currency trading as a seedy speakeasy.
Viewers are led into a dimly lit space populated by a cast of online ne’er do-wells, including Nigerian princes and hoodie-clad hackers using voice disguisers – all of whom claim they can help novice digital currency investors. The spot concludes by recommending Coinsquare, accompanied by a super that reads “Invest with pros. Not cons.”