Coinstar: Coinstar Print 2

Credits & Description:

Category: Finance & insurance
Brand: Coinstar
Agency: Grenadier
Available at select grocery retailers in markets across the U.S., the bright yellow Coinstar Exchange kiosks allow consumers to transform unused or partially used gift cards into cash immediately and accept more than 150 gift cards from a variety of retailers. While campaign spending was not disclosed; the integrated campaign includes digital display, online video and radio, print, email, paid search, paid Facebook, mobile and in-store marketing. Creatively, the campaign centers on a series of botched gift card exchanges â an Outback Steakhouse gift card given to a vegan, a Red Lobster gift card given to someone with a shellfish allergy, a girlfriend dropping hints with a Tiffany & Co. gift cardâ¦on date number 2. And hidden camera videos in the campaign feature a guy trying to spend his unwanted gift cards like cash to pay for everyday items. The campaign theme/tagline is âNow The Thought Really Counts,â illustrating how Coinstar Exchange can help unlock the good intentions of gift givers trapped on unused gift cards.

Category: Finance & insurance
Client: Coinstar
Agency: Grenadier
Production: Kids At Play
Client: Coinstar Agency: Grenadier
Creative Director/Copywriter: Wade Paschall
Creative Director/Copywriter: Mark St. Amant
Creative Director/Art Director: Randy Rogers
Assoc. Creative Director/Art Director: Grant Minnis
Account Lead: Eric Forsyth
Sr. Account Manager: Ryan Smith
Copywriter/Creative Consultant: Mark Moll
(VIDEO) Director: TIM
Production Company : Kids At Play, Los Angeles
Producer: Keith Dezen
Editor: Chadwick Shoults Mix, Sound Design: Coupe Studios
Producer: Aaron Lasko
Sr. Engineer: Ed Kaufman
Engineer: Greg McRae
Music: JSM Music, Inc.
Creative Director/Co-Composer: Joel Simon
Co-Composer: Neil Jason
Executive Producer: Ross Hopman
Executive Producer: Norm Felker