Colgate Print Claire by Red Fuse

Claire
The Print Ad titled Claire was done by Red Fuse advertising agency for Colgate in France. It was released in May 2018.
Advertising campaign: Bring back your white smile. But nothing else.

Colgate: Claire

Brand
Colgate
Media
Print
Released
May 2018
Posted
March 2020
Market
France
Industry
Oral Hygiene
Agency
Red Fuse

Awards:

Lions Communication 2018
Outdoor LionsPosters > HealthcareBronze Lion Campaign
Print & Publishing LionsSectors > HealthcareBronze Lion Campaign

Credits & Description:

Category: Health
Media: Print
Brand: Colgate
Agency: Red Fuse
Geo: France
Advertising Agency: Red Fuse, France
Copywriters: Ricardo Dolla, Irene Fogarty
Art Director: Marta Tomas
Head of Art: Vitor Menezes
Executive Creative Director: Manir Fadel
Creative Chairman: Shen Guan Tan
Account Directors: Peter Harrison, Guy Orsmond
Producer: Laila Mahmoudi
Media: Alexandra Kypreou, Tatyana Shedrina, Jessica Corpuz, Dagmara Stolc
Photographer: Ale Burset
Art Digital: Diego Speroni
Production House: F16 PRODUCCIONES
Producer Executive: Marcela Moracci
Print production: RAY Productions
Published: April 2018
Synopsis:
We use old school year photos to show that even though our fashion sense and hairstyles were so embarrassing, at least our smiles looked good. Thanks to Colgate Max White One, we can bring back our white smile but nothing else.