Colgate Print, Outdoor, Design & Branding GRANDPA'S TEETH by Red Fuse

GRANDPA'S TEETH
The Print Ad titled GRANDPA'S TEETH was done by Red Fuse advertising agency for Colgate in Hong Kong SAR China. It was released in Feb 2014.
Advertising campaign for Colgate

Colgate: GRANDPA'S TEETH

Brand
Colgate
Media
Print, Outdoor, Design & Branding
Released
February 2014
Posted
February 2014
Market
Hong Kong SAR China
Industry
Oral Hygiene
Agency
Red Fuse
Executive Creative Director
Gigi Lee
Illustrator
Wong Jing Wen
Illustrator
Evone Cheng
Art Director
Law Kok Yew Young
Art Director
Ye Kyaw Htut Young
Copywriter
Phyo Wai Htun Young

Awards:

Cannes Lions, 2014
OUTDOOR LIONSOUTDOOR POSTER CRAFT: TRADITIONAL ILLUSTRATIONBronze Lion Campaign
Clio Awards, 2014
DesignPostersGold
Spikes Asia, 2014
OutdoorADAPTED OUTDOOR: ADAPTED BILLBOARDS AND OUTDOOR POSTERSSilver Spike
London International Awards 2014
Package DesignUse of IllustrationGold Winners
DesignUse of Illustration CampaignGold Winners
PosterUse of Illustration CampaignSilver Winners
DesignInnovative Use of DesignGold Winners
Package DesignToiletriesGold Winners
Ad Stars Awards, 2014
IntegratedPharmaceutical/Public Health & SafetyBronze
OutdoorPharmaceutical/Public Health & SafetySilver
Asia Pacific Advertising Festival (AdFest) 2015
OUTDOOR LOTUSAMBIENT: SMALL SCALEGrande
DIRECT LOTUSDIMENSIONAL MAILGrande
OUTDOOR LOTUSBEST OF CORPORATEGold
OUTDOOR LOTUSBEST OF HEALTH & PERSONAL CAREGold
DESIGN LOTUSPACKAGING DESIGNGold
DESIGN LOTUSPOSTERSilver
One Show 2015
DesignPackage Design / Single or SeriesGold Pencil
DesignCollateral Design / Outdoor - SeriesBronze Pencil

Credits & Description:

Title: Turning Packaging Into Education - Campaign
Type of entry: Outdoor Poster Craft
Category: Traditional Illustration
Advertiser: COLGATE PALMOLIVE
Product/Service: TOOTHPASTE
Agency: RED FUSE COMMUNICATIONS Hong Kong, HONG KONG
Client: COLGATE PALMOLIVE
Product: TOOTHPASTE
Entrant: RED FUSE COMMUNICATIONS Hong Kong, HONG KONG
1 of 3 Campaign
Type of Entry: Outdoor Poster Craft
Category: Traditional Illustration
Entrant Company : RED FUSE COMMUNICATIONS Hong Kong, HONG KONG
Advertising Agency : RED FUSE COMMUNICATIONS Hong Kong, HONG KONG
Advertising Agency 2 : Y&R MALAYSIA Kuala Lumpur, MALAYSIA
Media Agency : MEC HONG KONG, HONG KONG
Chairman/Regional Chief Creative Officer: Shen Guan Tan (Red Fuse Communications)
Regional Retail Creative Director: Patrick Daly (Red Fuse Communications)
Executive Creative Director: Gigi Lee (Y&R Malaysia)
General Manager: Khin Myat Thu (Y&R Myanmar)
Creative Director/Art Director/Illustrator: Joshua Tay (Y&R Malaysia)
Regional Copy Writer: Kenny Marr (Red Fuse Communications)
Art Director: Law Kok Yew (Y&R Malaysia)
Illustrator: Wong Jing Wen (Y&R Malaysia)
Illustrator: Evone Cheng (Y&R Malaysia)
Art Director: Ye Kyaw Htut (Y&R Myanmar)
Copywriter: Phyo Wai Htun (Y&R Myanmar)
Regional Associate Creative Director: Kelvin Kwan (Red Fuse Communications)
Regional Associate Platform Strategy Director: Kenward Ng (Red Fuse Communications)
Regonal Creative Director Of Content: Sly Song (Red Fuse Communications)
Regional Creative Director: Craig Love (Red Fuse Communications)
Regional Strategy Director: Chetan Murthy (Red Fuse Communications)
Video Content Producer: Buck Yau (Red Production Services)
Vp Marketing/Asia Division: Orlando Tenorio (Colgate/Palmolive)
Marketing Director/Oral Care/Asia Division: Rob Carter (Colgate/Palmolive)
Category Manager/Design/Packaging: Greg Corra (Colgate/Palmolive)
English Translation of Main Headlines:
How not to have grandpa’s teeth.
To learn how to keep all your teeth strong and healthy for 100 years and more, call 800-2258 and key in the respective #number.
One day you’ll be as old as grandpa. But that doesn’t mean you should have the same teeth; yellow, some missing, all missing. In a moment, you will learn what makes teeth look bad and more importantly how to keep your beautiful teeth for a long, long time.