Colgate: Stop The Pain - Voodoo Girls

Credits & Description:

Title: Stop The Pain - Voodoo Girls
Agency: Red Fuse Communications
Brand: Colgate Palmolive Sensitive
Country: Hong Kong
Entrant Company: Red Fuse Communications, Hong Kong
Advertising Agency: Red Fuse Communications, Hong Kong
Media Agency: Red Fuse Communications, Hong Kong
Production Company: Red Fuse Communications, Hong Kong
Additional Company: Colgate-Palmolive (Latam), Guatemala
Global Chief Creative Officer, Chairman Asia: Shen Guan Tan (Red Fuse Communications Hk)
Regional Creative Director: Joshua Tay (Red Fuse Communications Hk)
Regional Creative Director: Craig Love (Red Fuse Communications Hk)
Regional Visualizer: Martin Yau (Red Fuse Communications Hk)
Associate Strategy Director (Asia): Kate Kopperman (Red Fuse Communications Hk)
Managing Director: Caroline Slocombe (Red Fuse Communications Hk)
Regional Media Director: Naina Shewakramani (Red Fuse Communications Hk)
Group Account Director: Fernanda Giacomelli (Red Fuse Communications Nyc)
Senior Account Executive: Lucia Moreno (Red Fuse Communications Nyc)
Director Of Operations: Doreen Chan (Red Fuse Communications Hk)
Regional Digital Production Manager: Katrina Quijano (Red Fuse Communications Hk)
Regional Creative Director Of Content: Sly Song (Red Fuse Communications Hk)
Regional Visualizer: Kent Tang (Red Fuse Communications Hk)
Global Ceo: Steve Forcione (Red Fuse Communications Nyc)
Artist: Steve Simpson (Artist)
Artist: Raul Urias (Artist)
Chief Client Officer: Ranjana Choudry (Red Fuse Communications Nyc)
Translation:
“No Mas Dolor” is Spanish for “No More Pain”.
Entry Summary:
People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at any time. This “optical illusion art” incorporates popular culture cue of pain to depict the haunting sensation of teeth pain. Accompanied with a message of instant and lasting pain with Colgate Sensitivity Toothpaste. Inspired by the Latin American celebration of the Day of the Dead, the structure of the face was designed with the calavera in mind to attract familiarity with the audience. Zooming into the detail of the facial features, the eyes and nose are composed of two female skeletons, ready to stab pins into the voodoo doll. Voodoo is widely regarded as a sinister practice to inflict pain on the owner’s enemies. The teeth are also made of pinned up voodoo dolls to illustrate the sharp pain.
Brief with projected outcomes:
No restrictions.