Cannes Lions, 2015 | ||
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OUTDOOR | INDOOR POSTERS: CORPORATE IMAGE & COMMUNICATION | BRONZE - CAMPAIGN |
Advert title: Sink Boy (Print), Sink Girl (Print), Sink Child (TV)
Campaign name: Sink Child
Title: SINKGIRL
Media: TV, Press, OOH
Industry: Toiletries
Published: April 2015
Market: The Americas
Language: Spanish, English and regional adaptations.
Headline and copy text: What you waste in 2 minutes is what she lives on for 2 days.
Agency: Y&R New York / Red Fuse
Advertiser: Colgate
Brand: Colgate
Executive Creative Director: Gloria de la Guardia
Creative Director: Antonio Arias, Arturo Goñi
Art Director: Randy Diaz
Copywriter: Borja Eizmendi
Photography: Ale Burset
Retouch: Gabriel Chouy
Print Production: F:16 Producciones/ Youruguay
Production Company: Whiskey Films
Producer: Paola Forero, Luis Alberto Silva
Director: Pipe Ybarra
Director of Photography: Junior González
Editing: Julian Santarriaga
Post Production: Norman Perez, Harold González
Short description: The campaign shows the struggle that people go through to collect the same amount of water that we carelessly waste, when we leave the tap open while brushing.