Advertised brand: Columbus Zoo and Aquarium
Media: Print
Category: Recreation & Leisure
Advert title(s): Pirate Island Recyle Hook Ad
Headline and copy text (in English): They’re the Greenest Pirates You’ve Ever Seen
Advertising Agency: Ron Foth Advertising, Columbus, Ohio USA
Agency website: http://www.ronfoth.com
Creative Director: Ron Foth Jr., David Henthorne
Art Director: Joe Kayse, Gene Roy
Copywriter: Ron Foth Jr., David Henthorne
Published: May 2015
Short rationale (optional): The Columbus Zoo was opening a new pirate-themed, eco-adventure boat ride. But with the Zoo's mission of conservation, these weren't your typical swashbucklers. Our campaign introduces the greenest pirates ever, who team up with their animal friends to save the day, and the planet. We gave the familiar pirate hook an eco-friendly twist, and introduced everyone to the 3 "Arrrrs" of recycling.