Condomania: Heart Couple

Credits & Description:

Documentary
Photographer Hal started packing couples together in futon vacuum bags to preserve their love forever. The process to achieve this eternal image is very organic and each couple can only be left inside the seal bag for 10 seconds.
This documentary produced by Condomania, shows us how Photographer Hal does it, why he does it, and what his creative vision is. At the same time, we also discover what the couple feels about the experience and eternal love. The documentary is part of a bigger brand campaign that includes indoor and street posters.
Condomania is a famous franchise in Japan with several shops around the country that strives to promote safe and protected love to its audience.
Campaign title:
“Packed couples”
Titles for posters:
1. “Tattoo couple”
2. “Heart couple”
3. “Embraced couple”
Advertiser: SEA ROAD INTERNATIONAL CORPORATION
Condomania Credits - Films and Posters
Agency: Ogilvy & Mather Japan
CCO: Ajab Samrai
CD: Ricardo Adolfo / Federico Garcia
CW: Ricardo Adolfo / Federico Garcia
AD: Paul Matheson / Junkichi Tatsuki
Typographer: Junkichi Tatsuki
Photographer: Photographer Hal
Director: Ken Arima
Editor: Ken Arima
DOP: Daichi Oka
Producer: Atsuko Keino
Account team: Hisashi Kitajima / Koichi Maeda
Client: Takatsugu Negishi – Sea Road Interantional Co.